Lighting systems can greatly influence the experience of those who go shopping in a store, which is why nowadays we are talking about commercial lighting technologies, as well as about different types of lights and their effects.
Tips and tricks
When it comes to a business, regardless of its profile, the consumer experience should be a priority for investors and developers. Commercial stores are perhaps the best example. The design and atmosphere in such a store can significantly influence the customer’s interaction with the products and services offered.
The lighting systems in these commercial areas play a key role in creating an elegant, well-organized and welcoming environment. When the atmosphere is pleasant and captivating, people entering your store end up spending more time in there, testing and purchasing different products, in other words enjoying the shopping experience, maybe in the company of their friends or business partners.
LED lighting sources represent a huge development in the lighting industry and have the potential to reshape the way businesses design their interior commercial areas. It is also important that customers feel safe entering your store. LED street light manufacturers have several options to keep parking and other outside areas bright and safe.It is clear that LED lights and fixtures have many advantages over traditional lighting, but before purchasing them, it is good to perform a thorough analysis of the needs of your commercial space and highlight the specific challenges.
What lighting means for retail stores
- Efficiency of costs and energy consumption
It may be tempting to choose the cheapest lighting options, but if you want to save on electricity in the long run you must opt for quality LED lights that require a more substantial initial investment. LED bulbs allow you to reduce energy consumption significantly and have a lifespan 10 times longer than halogen bulbs. Even if the initial investment is higher, lighting costs will be reduced overall, by an average of 75%.
- Products must be in the center of attention
Using one type of lighting in your store is not efficient to highlight different products and catching the attention of prospective customers. You should use different lighting options besides ambient lighting, to make your store more visible. LED Ceiling-mounted accent lights or LED lights integrated into furniture or inside the store’s windows, as well as decorative LED lighting fixtures can create an interesting and attractive space.
- The lighting must be in accordance with the aesthetics of the store
Depending on the merchandise in the store, lighting can play an important role in how it is perceived by customers. For example, in the case of exclusive boutiques, LED lighting fixtures with a special design, mounted on the ceiling or on the walls can create the impression of luxury.
- Long life span
Once installed, lighting sources and fixtures must be maintained. If you still use traditional bulbs, the heat they release may contribute to thermal discomfort, especially during the summer, not to mention that you will have to replace them very often. Therefore, LED lighting is preferable to other lighting systems, because their lifespan is very long and maintenance costs are significantly lower.